Problem

Online education in Spain doubles and sometimes triples the dropout rate compared to face-to-face education.

This is caused by students' difficulty in organizing themselves, lack of motivation and feelings of loneliness.

Abandonment rate

27,4%

On-site

55%

Online

*Data obtained from U-Ranking research.

Users

The users are middle-aged people like Pablo, who are looking to broaden their curriculum but are unable to attend classes, and young people like Andrea, who for various reasons cannot attend classes, who for various reasons are also unable to attend face-to-face classes. classes.

Brand identity

Prototyping

Low fidelity

Mid fidelity

Evolution

Results